This report summarizes the findings of a multicountry study examining the impact of formula milk marketing on infant feeding decisions and practices, which was commissioned by WHO and UNICEF. The research study – the largest of its kind to date – draws on the experiences of over 8500 women and more than 300 health professionals across eight countries (Bangladesh, China, Mexico, Morocco, Nigeria, South Africa, the United Kingdom and Viet Nam). It exposes the aggressive marketing practices used by the formula milk industry, highlights the impacts on women and families, and outlines opportunities for action.

---

Related links:
• Launch recording
• The Lancet 2023 Series on Breastfeeding

---

Organization: World Health Organization, UNICEF
Year: 2022
Language: English
Web link: https://www.who.int/publications/i/item/9789240044609