This page contains a selection of images for use in social media. Click to view the image in full size, then right click and “Save image as” to download a copy.Read More →

This guide offers practical tools for country programmes and stakeholders to support advocacy for improving newborn and maternal health and preventing stillbirths. It is especially important in countries with a high burden of newborn and maternal mortality. The document is by no means exhaustive but aims to provide a repository of quick reference and examples to the user. The toolkit shows how to undertake advocacy and communication in various national and local contexts, particularly in support of the global Every Newborn initiative, providing a wide range of options for outreach and advocacy activities tailored to specific audiences. It includes key messages on newborn and maternal health, as well as examples of letters to policymakers, briefs, press releases, social media content and other relevant materials to make the case for improving the quality of care and scaling up newborn and maternal health interventions.Read More →

The Breastfeeding Advocacy Toolkit is intended to ensure stakeholders are able to easily access and use advocacy tools aimed at improving policies and financing for the protection, promotion, and support of breastfeeding. The Toolkit is an initiative of the Global Breastfeeding Collective. Led by UNICEF and WHO, the Collective is a partnership of over 20 international organizations with the goal of increasing investment and policy change to support breastfeeding worldwide, which requires advocacy at the global, national, and sub-national levels.Read More →

This advocacy toolkit, produced by Plan International in partnership with A World at School and the Youth Advocacy Group of the Global Education First Initiative, has been developed for young people, by young people. Packed full of ideas, tools and inspiring stories, the resource helps children and youth to effectively advocate for their right to an education. Though intended for advocates in the education sector, the processes, tools, and stories can be leveraged to further advocacy efforts in other sectors.Read More →

UNICEF has an exceptional history of advocating to protect and promote children’s and women’s rights. The Advocacy Toolkit stems from this, systematizing and coordinating both internal and external advocacy expertise, as well developing a few innovative approaches. The Toolkit provides a set of practical tools to help UNICEF staff and partners in the development and management of their advocacy work.Read More →